GM Looking for New Ad Agency for Cadillac Brand
October 9th, 2009 by Brian
In an effort to reverse their falling sales, General Motors has decided to find a new ad agency for its luxury car brand Cadillac. The old ad agency, Modernista!, was responsible for their previous ad campaign. The last ad campaign they made for Cadillac was “Life, Liberty and the Pursuit” since 2006. But now it seems that GM is looking at a new direction.
GM has begun the hunt for a new and worthy ad agency. Modernista! is not participating in the new review process. With a new ad agency, GM hopes to recover from its 44% drop which was the worst the company has experienced since their 29% decline for their Ford Lincoln.
(Source) Reuters
