IWC Watches Perceived As “Best of the Best” Among Millionaires Polled
June 27th, 2009 by Simon Salt
IWC Grand Complication Watch
An LBSI survey polled individuals with $2 million or more money in investable assets about different watch brands and IWC was rated “best of the best” out of 33 competing luxury watch brands. IWC earned tops scores for value, luxury, in addition to being recommended to others as a good luxury watch brand. Numbers two and three on the list of best brands were Patek Philippe and Vacheron Constantin.
It should be noted that the results of the survey does not mean that IWC is the best luxury brand, but simply that it is perceived as such by the people surveyed. Typically, buyers of luxury watches expect their watches to look nice, but also be reliable and free from defects. So overall, IWC owners were happy, likely repeat customers compared to other brands.
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